A few blog enteries ago I talked about a letterbox flyer I had professionally printed and delivered, response was very poor, I thought maybe I just didn't write a good flyer (it can happen everynow and again).

Today, almost 4 months later the person I had deliver the flyers came into the salon, to tell me that she was moving to the North Coast, and she wanted to drop in the flyers she didn't get to deliver. She came in with one little box, I thought ok I can get some use out of them, THEN she said I will just get the other box out of the car.........

Yes my flyers didn't work because 90% were never delivered!!!!! My lesson, as good as my intentions were to help out this client, I should have paid a delivery company to drop these, I have operated under the assumption that for the past 4 months that people knew I was open and where the salon was.

On the upside, I now have a stack of flyers to give out, and business has been good, so I can expect another growth spurt ( I hope ) once the word has got out. Considering you can get a 20% response with a well written flyer, I can expect upto 1600 new clients???