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What makes YOU different?Posted on 18/12/2006 at 5:55 PM - Post CommentHello everyone!
I had a bit of spare time at work today so I thought I would finish off my in salon menu. PLEASE NOTE!!!!! Yes I have stolen the images I have used from various websites, mainly Paul Mitchell. My philosphy is why re-invent the wheel. The images are there for use, given they are not the greatest quality for professional printing, but most of us don't have the gear to produce our own photos. My Slogan "If her hair looks good, we probably did it!" was taken from www.statiksalon.com it just appeals to me ego.
from K-Mart. If you are using a computer in your salon the best investment you can make isThese menu's were printed on my colour laser printer and laminated with a cheap laminator in a colour laser printer and a laminator and some basic image editing software and desktop publishing software. I personally use MSPublisher and Adobe Photoshop, mainly because I have used them forever and I am too lazy to learn new software. These couple of items allow you to produce fantastic looking point of purchase items, shelf talkers menus etc and a cost of a couple of cent's per item. Another great resource is vistaprint.com subscribe to their email newsletter and you will get some great specials on almost a fortnightly to monthly basis. I use their services to do small test run postcards and flyers etc. The only catch is you have to prepare your own artwork. Now don't worry that you can't produce the greatest looking stuff, remeber its things like your headline and offer that you are testing not your graphic artist capabilities. Some of the most successful flyers I have used were straight text produced by word! What I want to call your attention to is the "11 reasons to choose my salon" I have at the back of the menu. Most of this stuff is just basic guys but if you don't tell people or make a big deal of what you do different from everyone else you really are selling yourself short and possibly not getting all the clients you deserve. 1. 100% satisfaction garuantee Well if the client isn't happy do say that's it babe? Or do you try to fix it to their liking, at my salon I want to do my best to fix it. No big deal to me but I make a big deal of it to make the client feel more comfortable to about choosing my salon. 2.CLEAN! As I have said before after listening to Robert Cromeans "seriously" cd's I chose to tile my salon in white tile and stainless steel benches, so to keep everything looking good we constantly clean the salon, I also ordered a heap of capes from my supplier so no client has to have a cape that has been used on other people, now in my salon the capes probably only ever got used on 4-6 people before we changed them, but while working in another salon the capes were used on 20 - 40 people per day without being changed. Now I admit I am not fussy when it comes to having a cape put on me but when it is damp and has 6 different colours of hair on it you have to start to wonder. 3.Fixed prices. Not a biggie but I have worked in salons where the price can change from what the stylist thinks the client can afford. I am not talking about different charges for individual stylists, but when you cut and colour someones hair for $50 and the next time they come in and it's been a quiet week you charge them $65 you have to be stupid to think people don't notice. 4.Convienence. We open later than most salons, if you don't tell people they don't know. 5.Guarneteed appointment times. This is a guarentee that may not seem very relevant but to a client it is, if we expect a client to rebook every six weeks, why shouldn't they be compensated if WE can keep the appointment. Also along with this you may consider charging clients who don't turn up for appointment. Time is the thing here and we charge for our blocks of time, by compensating a client for not keeping our time slot, we show that we take it seriously and that's why we charge for un kept appointments. 6. Advise. We make a big deal in my salon about not just selling a product for the sake of a sale. But we also make a big deal with the client that if we used tamer foam and shine serum on their hair and if they don't use these same liquid tools at home they can't expect to achive the same look. 7.Professional Training. In my salon we all attend training at least once per month. Weather is it attending a class or having a trainer come into the salon and hold a half day training class. I am also starting to employ 2 year apprentices, I will start them on the floor at a lower price, that way clients know that they are paying for a level of experience, something not really done in salons in this state, usually if a cut is $20 everyone charges $20 weather it is their first week on the floor or they have been at it 20 years. 8. Professional grade products. Our salon uses what I consider to be the best products available on the market. This means that I will pay $12 for a 100 millilters of perm when I can by a bulk solutions that would cost me $3. In the past I have carried both to allow me to do cheaper perms, colours, whatever. But that is not what I am about. If my price is higher than others it's because your getting the best I can offer, and if that means that you choose to go to another salon that's ok, I am no longer willing to comprimise quality for price just because you are. 9. level of service. This is the reason that I have decided to hire an assistant. I want the last client to feel as special as the first, that can only happen if I am not totally stuffed by the end of the day. Ever had a day when you just couldn't get a client out of the salon fast enough because you need to get home and get a whisky into you? Maybe it's just me ;-) 10.Friendlyness. This is something I want to enforce through my employies, No prima donna's in the salon (except for me) You really want a client to feel like a friend. Remeber here the word "FEEL" you really don't want to make friends with them, but you want them to feel like comming into the salon is like putting on your favorite shoes, totally comfortable. 11.Your time. Want to lose sales, then rush around, to don't do a proper consultation get the client in and out. Another great reason to have an assistant. They only way to triple the cost of your hair cut is to upgrade the client to highlights, and some takehome, if your too busy to talk to your client you can't properly inform them of the service possibilities of your salon. In six weeks I have noticed, I have gone from selling shampoo and conditioner for not only the client and their husbands and styling products for their kids to being pushed to talk them through the right shampoo choice. That can be a difference of $100 on a takehome sale. Apart from educating your clients, the other reason to put together a list like this and get it out there is that as good as your intentions to do all these things, unless you commit them to paper you really are not commiting yourself to them. SALON MENU
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