8 September 2008 8:49 AM

• the naming of plants from scientific, plant breeder’s rights and trade mark perspectives;
• situations where naming has played a key role in branding and marketing; and
• the role of certification trade marks in branding and quality assurance.

• Prof Brad Sherman, Director, ACIPA, The University of Queensland, and Member of Plant Breeder’s Rights Advisory Committee - Opening Address
  
• Dr Roger Spencer, Horticultural Botanist, Royal Botanic Gardens Melbourne - Naming a Plant Variety: The Scientific Realities
• Benny Browne, Principal, Griffith Hack, and Member of Plant Breeder’s Rights Advisory Committee - Naming a Plant Variety: The Plant Breeder’s Rights Perspective
• Christine Lowe, Partner, Davies Collison Cave - The Role of Trade Marks in Branding for Horticulture
• Michael Hart, Manager, Vegetable Centre, Tasmanian Institute of Agricultural Research - The Tassie Vegetable Story
• Jon Durham, Managing Director, Apple & Pear Australia Ltd - The Pink Lady™ Story
• Bridgette Engeler Newbury, Director, Incognito Sum - What’s in a Name? A Marketing Perspective
• Dr Richard Chadwick, General Manager, Adjudication Branch, Australian Competition & Consumer Commission - Certification Trade Marks
• Michael Pullen, Executive Officer, Australian Vine Improvement Association Certification - Trade Marks: A Case Study
• Graham Brown, Team Leader, Trade Marks Examination, IP Australia - Pulling it all Together: What Makes a Strong Trade Mark?

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