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• 10/3/2007 - 7 Days To Massive Website Traffic - Day 2
7 Days To Massive Website Traffic "How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!" Ok, so now we've selected our main 3 keywords: weight loss story weight loss picture safe weight loss Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll learn about later. Let's Optimize Our Webpage ... The first thing we need to do is select a page Title for our website. The page title should: Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank. When creating your page title, it should not look like this: Welcome to our website! It should not even look like this, which does containg our main keywords, but contains an unnecessary number of words: weight loss story and weight loss picture and safe weight loss Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used. This would be a perfect title for your webpage: Weight Loss Story | Safe Weight Loss Picture Notice that I've: Taken out all of the "ands" Replaced one of the "ands" with a "|" character Combined the keywords "Safe Weight Loss" with "Weight Loss Picture" Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title! Always Combine Your Keywords In The Page Title! When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking. Add header tags Next we'll need to add 1 header tag and place our most important keyword there. The header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. So, it's best to place your header tag on the top left hand or top/middle portion of your page. You can think of an header tag as a title for whatever content you have on your page. For example, the header tag of this lesson would be: "How changing 1 onpage optimization factor can boost your rankings by over 350 positions!" ... and the html code would look like this "How changing 1 onpage optimization factor can boost your rankings by over 350 positions!" Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include
ONLY your main keyword within the h1 header tags. Weight Loss
Story would be perfect. Add h2 header tags Next, we'll need to create an h2 header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the h2 header tag. The h2 tag should be placed somewhere towards the top half of your webpage. A good h2 header tag for our example would be:
safe weight loss (Usually it's best to place your primary keyword in your h1 tags and your secondary keyword into the h2 tags. After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though. Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is. Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example: © 2005 copyright www.domain.com a weight loss story Notice that it flows and doesn't really look too strange. Bolding, italicizing and underlining ... Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. A good example of this would be to visit the #1 ranked website on Google for the search term, "search engine optimization". Notice how they've written their content. Notice the bolding etc. Here is the website: http://www.seoinc.com Properly include image tags ... Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an image tag using the text "weight loss story header" if you're adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture graphic" and "safe weight loss image". This ensures that Google won't view this as spam. Force Google To Read Your Keywords First! Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links... Google WILL View all of the text in the left hand column Before The Body of the webpage How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links. Here is what you need to do: Rather than creating a table that looks like this: navigational links Your body text... You should create a table that looks like this: (1) Your body text... navigational links By doing this, Google will read the top left hand row/column first (This is labeled with a 1 above)... BUT will see that it is empty, so it will then read the body of your webpage and then read the 2nd left hand row/column which contains your navigational links! That's all there is to it! In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, but it is NOT how you make dramatic changes in your search engine ranking! This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines. That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize these factors perfectly for Google! Tomorrow lesson will be a doozy... It's titled: "The Secret To Getting Listed In Google In 24 Hours!" Brad Callen Bryxen Software, Inc. http://www.seoelite.com
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• 10/3/2007 - 7 Days To Massive Website Traffic Day 1
7 Days To Massive Website Traffic By reading and putting into action EVERYTHING taught in this course, you WILL see results. The information contained here may seem basic to some, advanced to some, and may even sound like common sense to some... but I tell you from experience that everything I'm about to teach you works very well, and will set a solid foundation to build your SEO knowledge upon. These are things that you absolutely must know in order to rank well. So, I highly suggest you print out this material, grab a cup of coffee and spend 30 minutes, over the next 7 days, really soaking up everything I'm going to teach you. Enjoy! Brad Callen Bryxen Software, Inc. http://www.seoelite.com 7 Days To Massive Website Traffic - Day 1 "Optimize The Wrong Keywords And You'll Likely Never See Results ..." Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google, don't read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this blueprint off, highlight areas and take notes as you learn the exact steps needed for a top Google ranking. Ok, on to chapter 1... If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling. After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things. Let me give you a specific example of what your very first steps MUST be when creating any website. In our example, let's create a weight loss related website. Our weight loss related website will primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to visit a few websites. The first of which should be http://www.goodkeywords.com. They have a very good keyword tool and best of all, it's free! Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss". You'll notice that in the screenshot below, Good Keywords will return a list of related terms. The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 8, in order to estimate the number of times that keyword has been searched within Google for the previous month. You'll notice that weight loss was searched 1,356,100 times during the previous month. Do NOT start off by optimizing for the keyword "weight loss" Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. Let's take a quick peek at Google so I can show you exactly how many websites are competeting for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase! I don't know about you, but that's an aweful lofty goal to start with. By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss", but it's always best to start off on the keywords with less competition. Get some traffic with those keywords, and THEN you can focus on the larger keywords. Ok, so back to finding which keywords we want to target. If we scroll down, we can find some more specific keyword phrases like "weight loss story", "weight loss picture", and "safe weight loss". These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the specified keyword. We'll begin with the keyword "weight loss story" because people looking for weight loss stories are more than likely trying to find out how to lose weight and may buy your weight loss eBook. You'll notice that the #1 ranked website for "weight loss story" is: http://www.runwalkjog.com/weight_loss_success_story.htm which is not a top level webpage, meaning it's not simply http://www.runwalkjog.com This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage (i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website. You'll also notice that the website has a Google Page Rank of 4. Note: Here's a quick definition of Page Rank. Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is 1 of the many factors that Google takes into account when ranking websites. In order to see your own Google Page Rank, as well as others, you must have the Google Toolbar installed on your computer. You can get that for free here: http://toolbar.google.com Seeing that the #1 ranked website for this keyword only has a Page Rank of 4 is also good news for us, because a Page Rank of 4 should be easy to obtain. Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to us. Later, I'll teach you the right way to get thousands of links pointing to your website in a matter of a few days. View The Source Code Next we need to view the source code of this website by clicking "view", then "source" within our web browser as shown below: This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors". * Side Note: There are 2 types of optimization, onpage and off page optimization. We'll cover offpage optimization in the following lessons. As we view the source file from this website, we need to look for a few things. l Whether or not they are using header tags and are placing the keyword "weight loss story" within those tags. In this case, they are not... AND they aren't even using header tags at all! Another great thing for us! l Whether or not they are using their main keyword in the tags of the website. In this case, they are, which is one of the main reasons they're currently ranked highly for "weight loss stories". l Whether or not they've bolded, underlined, or italicized the words "weight loss story" anywhere in the body of the webpage. In this case, yes... they have. They've actually bolded the keyword "weight loss stories" 4 different times throughout the webpage. At first glance, it looks as though this is another one of the major reasons they've managed to grab the top spot for this keyword. Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy. l Whether or not they are using image tags and placing the keyword "weight loss stories" within that tag. In this case, that answer is easy because they're not even using any images at all! This is definitely something we can do when optimizing our website. And another thing we can do to "one-up" this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-storiesgraphic1. jpg and so on. l The final thing we want to note is whether or not they've placed the keyword once at the very beginning of the copy, and once at the very end of the copy. In this case they have placed it near the beginning BUT have not placed it at the end. This is another thing we can do to better optimize our webpage. We now know we can easily out optimize this #1 ranked website! ... Atleast for all the onpage optimization factors that Google deems as important. The reason we know we can out optimize them is because of the following things we've found out by analyzing their website: l The website is not using the keyword "weight loss stories" in an header tag. l The website did not use image tags containing the keyword "weight loss stories". l The website didn't place the keyword "weight loss stories" at the very end of the page. l The website has a low Page Rank of 4, which can be beaten. We can easily achieve a Page Rank of 5. I'll show you the exact steps for this in the coming lessons. l The website is ranked with their subpage (weight_loss_success_story.htm). By optimizing our index page for this keyword, we can one up them. * Remember, the main idea behind ranking well on Google is to analyze the top ranked websites and then doing those things that they're doing, BUT just a little more to on up them and obtain a better ranking. We'll continue to go through the same process for the other 2 keywords we've found. It is best to analyze the top 5 ranking websites for each keyword. If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition. Earlier I mentioned that keyword research was very important in building traffic. Some other very good resources for building keywords and finding niche phrases include the following: http://www.wordtracker.com http://inventory.overture.com (This is the same as goodkeywords.com but is webbased) http://www.keywordlocator.com That wraps up lesson 1 - Targeting the right keywords. Hold on to your hats because tomorrow's lesson is a doozy! Tomorrow's installment is called: How changing 1 onpage optimization factor can boost your rankings by over 350 positions! All the best, Brad Callen Professional SEO http://www.seoelite.com For all your web hosting and domain needs http://www.granitebelthosting.com Check to see if your domain name is available
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• 5/11/2006 - Google ads arent bad
Liz Strauss realized something in her recent accidental click on an advertisement: it’s not such a bad thing.
Her first reaction though was somewhat different
The second the ad came up, I automatically looked away. NO! I’m not an ad clicker. No, no no! I needed out of there right away!
I looked around for a witness to my reckless clicking. No one here saw. Still I knew Some place, somewhere, in some stats, someone already had tracked me there.
Then I had an epiphany. Okay, I woke up.
What Was I Thinking?
What was this self-imposed ad rule about? It doesn’t cost me to click an ad, and yet for some reason, I think it’s smarter to check the website and go there direct. Talk about taking the long way home.
She then lists the reasons why she (and pretty much all of us) avoid advertisements like the plague, from thinking all ads are just deception (anyone get a free xbox 360 just by hitting three cows?), to trying to dodge strategically placed ads so that we don’t feel “caught”.
The best part of the article though is where Liz says that we should all be upfront with our visitors in where advertisements fit on our site. I know for a fact that I could not afford to spend the time blogging that I have if advertisements hadn’t taken some of the financial burden off my back, and that is thanks to viewers feeling that the ads shown were worthy to be clicked on.
A very impressive article from Successful Blog, and something to add to your must-read list.
http://www.successful-blog.com/
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• 5/11/2006 - Optimizing Images for Search
When you think of building a search engine friendly site you probably don’t think of optimizing your images. Title tags and META tags probably come to mind first, but optimizing images can attract more visitors to your site and enhance their experience when they get there. Properly optimized images will decrease page load times, allow people with disabilities that use screen readers to understand the content that they can’t see, and bring new visitors to your site from image searches.
There are several important factors to consider when optimizing images on your site:
File Names: Giving pictures an appropriate filename will help search engines determine its contents, especially for image specific searches like Google’s Image Search. For example, naming a picture of a butterfly “butterfly.jpg” is better than naming it “1234.jpg”.
Image Size and Quality: The fact that both image size and quality are important causes problems for site owners. Lower quality images increase loading speed, but hurt rankings in image searches and detract from the overall user experience. Higher quality images help in image search rankings and look great, but cause pages to load slowly, which can be a problem for visitors with slow connection speeds.
I’ve found that the best way to get the best of both worlds is to have a small, lower quality image on the page that links to a higher quality image file. That way the page can be loaded and viewed quickly, but users wanting a closer look can click the image, and image searches will have a high quality image to index (increasing your chances of ranking high). For example, on an e-commerce site, it makes sense to place small thumbnail images next to the description of an item and then link the thumbnail to a higher quality image of the item for potential buyers looking to get a closer look.
Alt Text: All images should include short alt text that describes the image. Alt text helps search engine spiders understand what your image contains, which will help them to understand the context of your page better, and in turn pass you more targeted traffic via search and image search. Alt text also helps screen readers tell disabled visitors what the image contains, enhancing their experience on your site.
A properly formatted HTML image tag with alt text looks like this: IMG alt="Descriptive alt image text here" src="http://www.granitebelthosting.com/blog/image_title.gif"
Surrounding Text and Captions: It is important that the surrounding text and image captions are consistent with the content of the picture. According to the Google Images FAQ:
“Google analyzes the text on the page adjacent to the image, the image caption and dozens of other factors to determine the image content. Google also uses sophisticated algorithms to remove duplicates and ensure that the highest quality images are presented first in your results.”
Avoid Putting Text in Images: There are some occasions where text in an image is necessary, but in general it should be avoided at all costs. It’s common practice to use images with text in headers or other important parts of the page, usually because of the background or surrounding logos. While alt text certainly helps, it’s best to have the text actually readable by search engine spiders and screen readers.
A simple alternative is to create your graphic with everything but the text, write the text by itself (formatted to your liking using CSS), and then make the graphic a background image of the text (also using CSS). This makes it look like the text is part of the graphic, when in reality it is part of the HTML.
About the Author: Adam McFarland
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• 5/11/2006 - Keyword Research… Why it’s so important? And, how do I do it properly?
Building a solid SEO foundation
By Barry Fenning © 2006
Why is it so important?
Effective keyword research is the most important element of any search engine optimization campaign.
How do I do it properly?
If you want to target your customers properly it is important to understand exactly how you would describe your company to them. You save them an earful of all the nitty-gritty services that you provide by saying that you sell electronic equipment. That’s fine in the real world where if you had a list of services the length of your arm you wouldn’t want to scare your prospective customers off by rambling on about everything you do for 20 minutes. However, when it comes to effective Search engine optimization (SEO) techniques you must use numerous keyword phrases to attract as many possible customers.
Never be married to just one phrase.
Taking the example above…
“I sell electronic equipment”
Now ask yourself.
What kind of electronic equipment?
What brands do you sell?
Where is your shop?
Do you offer any other services such as repairs, rental, free delivery, and installation?
Do you sell expensive or cheap products?
By writing down the answers to all of these questions (and preferably more) you will start to create a long list of keywords and keyword phrases that will help you choose what you can offer to your target market.
Using a tool such as the Keyword Discovery Tool or Wordtracker (both of these products are the best on the market, but I would recommend Keyword Discovery because it takes into account fluctuations in seasonal searches) you will get a better idea of how many people are using search engines to look for the terms on your list. You will also be given other suggestions that you may have overlooked.
Optimize each of your website pages based on the terms that are most relevant to what your site offers that have the best traffic results. I would advise you to add separate “landing pages” to your site optimized for the keyword phrase(s) that could bring substantial traffic to your business.
By carefully creating and/or developing a website that is optimised for many different keyword phrases you will be able to drive a large amount of targeted traffic to your site from all of the search engines.
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• 5/11/2006 - The Google Sandbox… What is it for? And, how do I get out of it?
By Barry Fenning © 2006
Setting-up and optimizing your website doesn’t mean that traffic will start pouring in from Google the next day. It is important for all website owners to understand what the Google Sandbox is, and what to do to make the best of their time within it.
What is the Google Sandbox?
The “ageing delay” commonly known as the Google Sandbox was designed to stop people setting-up multiple websites and pointing them to each other in a way to inflate link popularity. The Sandbox effects new website domain names by holding them in a sort of “online purgatory” state where any site hoping to rank well for any competitive keyword phrases will not appear in the search engine results for a period varying between 6 – 12 months. Nobody knows for sure how long it takes to get out of the Sandbox but it is vitally important to know it exists.
The Sandbox can have some very detrimental effects for small businesses that don’t have the big marketing budget to get the word out there any other way. However, it does provide the company owner with the incentive to use the time within the Sandbox to carefully optimize their site so once it gets out it can jump straight into the top 10 – 30 results.
The Google Sandbox shouldn’t be a reason for too much woe. New sites aren’t affected in the same way when it comes to getting listed in Yahoo and MSN, so website owners can benefit from traffic from these other websites whilst they continue to optimize for the big day when they are let out of the website into the Google search results.
How do I get out of it?
To put it very simply… you can’t.
Getting in to it is the first thing you should be doing. If you don’t have a few links pointing from other websites to your site Google will never know it exists in the first place.
So what can you do?
Create valuable inbound links so that the googlebot spider can find your website in the first place and put it into the Sandbox.
List your site within directories that can provide you with a steady stream of visitors.
Conduct a Pay-Per-Click (PPC) campaign such as Google Adwords or Yahoo Overture to drive visitors to your site.
Think creatively and conduct any off-line marketing campaigns that will send visitors to your site.
Most importantly…
Take the time to develop your website and business in such a way so that when a large amount of visitors start to arrive from the Google search results you’ll be ready and able to deal with this increase in traffic.
Analyze your website statistics so you can see where people come from and where they go to. Once a person visits your website they will be very quick to judge what they do and don’t like.
If you can understand at the early stages of your online presence what your visitors don’t like and where and why they leave before buying, inquiring, or whatever it is you want them to do on your site it will help you streamline your website in such a way that when you are released from the Sandbox you will be better able to provide them with an excellent service.
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• 2/10/2006 - Purchasing Domain Names - What You Should Know
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There are a number of ways and locations to purchase domain names, and research and knowledge are keys to making the right decision. Therefore, it is important to know a number of things when purchasing a domain name.
1) Accredited Registrars
All domain names must be sold by accredited Registrars certified to do so by the governing body . Registrars are required to follow the procedures set forth by the governing body , giving consumers a dispute organization in the event one is needed.
Registars are required to pay a fee to the governing body for the purchase of each domain name. One of the areas that separate registars is the price charged to the consumer. Domain name registration varies from $4.99 at the low end to $65.00 depending on which registrar you choose. And the only diference in the domain name at $4.95 to $65.00 mybe value added services. Services offered with domain name purchases also vary depending on the registrar selected, such as DNS, forwarding, email, hosting and parked pages.
The services offered are just as important to purchasing a domain names as the name itself. If you own a .com domain name and purchase the .net name, then free forwarding would be a great deal. If you want to point the domain name by DNS then not only is free DNS pointing required, but if you have no experience with DNS the support to set up DNS records will also be required. All registrars are not created equal and some sell low cost domains but with limited support. Granite Belt Hosting offers low cost domain names and low cost hosting with full support. Australian domain names start at $45.95 for .com.au
When selecting a registrar look at your short term and long term needs, whether it is one domain or multiple domains. Although a low cost looks good up front, do your research and make sure all your needs will be filled. When looking for a domain contact the registrar and ask questions like: Do you have 24/7 tech support, does your support cover DNS record set up, advance record set up, what will you be expected to do and what will they do for you.
2) Domain Resellers
Resellers are partners of accredited registrars, reselling their products and services, but are not accredited to sell domain names. When purchasing a domain name from a reseller, be prepared to be patient. Most offer very little to no technical support or rely on the accredited registrar for support. Resellers like Granite Belt Hosting will give you the support you need and have a support network so if you need the support just log a help ticket
There are also times the reseller goes out of business without notifying the domain owner leaving them with little knowledge of who to contact if the domain requires DNS record changes or even simple renewals.
3) Domain Deals
Searching the Internet for a registrar will lead a surfer to many results. Beware of some of the results and domain gimmicks. Yahoo offers domains for a low price with their hosting, but is not an accredited registrar or a reseller. Yahoo uses a third party company that is an accredited registrar. Most consumers do read the Terms of Service when making a domain purchase, and doing so will allow you to see that Yahoo states that they assist you in purchasing your low cost domain.
Unless you read the Terms of Service, knowing that your domain will be registered somewhere else could lead to long term issues. These issues include domain renewal notifications or confusions when wanting to transfer the domain to a new registrar.
Check out all domain offers, read the fine print and make sure you know who your are really dealing with.
4) Domain Protection?
When you purchase a domain it is yours to use for the period your selected to register. Once purchased many registrars automatically put on a service to prevent your domain from being transferred to someone or somewhere else without your permission. This service has different names depending on where your domain is registered, but may be called domain lock and domain protect.
Domain protection is a valuable service and should always be left on unless you intend to transfer your domain to a new registrar. Never allow anyone to tell you to turn off your domain protection for any reason but to transfer. Many times a hosting company or web designer will tell a client to turn off the lock so they can set up services, but this is not required to set up any service its only for transfering the domain to another registra.
5) Additional Domain Services
When going through your purchase flow you will be offered a number of additional services, none of which are required. Web hosting will be needed if you do not have your own server, but if you just plan on parking the domain or not using it then why get hosting. Email can be used for your domain with many Internet Host Providers like Granite Belt Hosting. Check with your provider and ask them if you can set up your domain and receive email using your current service. If so there is no need to buy the email service.
Domain registration with a particular registrar does not mean you must use all or any of the services they offer. You can purchase a domain with a registrar and host with a different company.
Private Registration is the only service that must be purchased form your registrar, this product will remove your personal information from the WHOIS database and make ownership of your domain anonymous.
Author: John Kinney
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• 28/7/2006 - 10 of the most important SEO design tips
1. Optimise every page on your website
The major search engines are not looking at individual websites and ranking them, they are ranking pages from every website in the world. This means that if your website contains more than one page you should optimise for the specific content that is found on each page.
Optimising each webpage is overlooked by so many websites within Ireland and can be the difference between competing for a highly competitive keyword phrase such as "Irish Hotels" and competing for a much less competitive keyword phrase such as "Hotels in County Galway". After that they can check out the rest of your website that is all about "Irish Hotels".
2. Pick appropriate keyword phrases
This is the single most important thing to do when it comes to optimising your website for search engines. The keywords that your potential customers type into Google, Yahoo, MSN, and Ask Jeeves are the keywords that your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content). There are a number of useful keyword research tools available on the web. The most recommended and user-friendly are Wordtracker and Keyword Discovery. Both offer trial versions.
3. Optimizing your Page Titles
All of the major search engines have 100's of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the Title description (the blue bar you will see at the top of your screen) of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their "favourites".
4. Optimizing your Page Content
It is sometimes very difficult to write content for your website. Not only do you need put the information that you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords or keyphrases that your page is targeting so that you can rank better within search engines.
One of the best pieces of advice that I have come across is to write for your visitors and include the keywords and keyphrases as much as makes sense. Read what you written out loud to yourself and a few others. If it sounds stupid... lather, rinse, and repeat.
5. Create an inbound linking strategy
Submitting your site to online directories is a very beneficial way to drive targeted traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.
This not only brings visitors to your website, but it also creates links for search engine "spiders" or "robots" to find your website and index your pages within their results. If your site doesn't have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.
6. Descriptively labeling your links and images (aka the anchor text)
This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying "click here" is not enough to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase which is another one of those many factors search engines that into account when it comes to ranking your web pages.
7. Make sure your site is spider-friendly
Your website may look fantastic. You and your web designer may be talented graphic designers that can make Flash and Javascript dazzle your visitors with a show that would put RiverDance to shame. However, if your website contains Flash and Javascript it's important to know that search engine spiders can't read this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.
8. Create Fresh Content
When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.
Search engines do tend to like websites that create fresh content regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it.
Blogs and forums are effective and easy ways of adding new information to your site on a regular basis.
However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis.
9. Do not think that you can trick Search Engines
As noted before, "If you are doing something that benefits your websites visitors then the search engines will reward you for it".
If you try to trick the search engines by hiding keyword phrases in your pages by making the text colour the same as the background colour, hiding keyword phrases in tiny font, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).
10. Offer something unique
If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques that are listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.
Author: Barry Fenning
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• 6/5/2006 - Search Engine Optimisation Pitfalls
Search Engine Optimisation Pitfalls
On page factors - Is your website search engine friendly?
So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?
Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.
Here we highlight common mistakes that could affect your ranking on Google and other search engines.
Optimising for the correct keywords Basically 'Get real' about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validation If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.
Frames Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.
If you must use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page.
JavaScript navigation If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:
Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.
Flash content Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.
Dynamic URLs Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a 'spider trap' where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.
The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.
No sitemap A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.
Excessive links Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.
Be careful who you link to As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to 'bad neighbourhoods' like link farms will harm your ranking.
As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.
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