Ok fellas...

Why?????

In this picture, men keep their eye on the ball

Eyes down ... men focused at Brett's face and crotch, while women trained their eyes upwards. Picture: Nielsen/Norman Group

 

By staff writers

March 15, 2007 02:23pm

Article from:

• Research finds men look at crotches. Women don't

• Men also fixate on animals' private parts

US website researchers have stumbled upon a secret that only modern scientific methods could reveal about men.

When shown a picture of a baseball player, men's eyes zeroed in on two areas: the face, and the crotch.

Women, on the other hand, only looked at the face.

Men also tend to fixate more on animal's private parts. This was proven when researchers showed male participants photos of dogs on the American Kennel Club's internet site.

The results were found in a study using sophisticated eye tracking methods to establish the parts of websites where people concentrate their attention.

Nielsen/Norman Group's research director Tara Pernice Coyne said the study proved gender made a big difference on what parts of photos were stared at the longest.

"When photos contain people related to the task at hand, they do get fixations," she said.

"Although both men and women looked at the image of baseball player George Brett when asked to find out about his sport and position, men were much more interested in his private anatomy than the female participants," she said.

The eyetracking test was conducted with 255 people in New York City.

You can read the full Nielsen / Norman Group eyetracking study report here.

Well, er...

3:23 PM, 15/3/2007 .. Posted by RealTart

...they are all Americans...

Untitled Comment

10:35 PM, 18/3/2007 .. Posted by jr

hmmm. I guess men like to compare?