19/2/2007 - WOMBAT Selling
Michael Hewitt-Gleeson is one of Australia’s best-selling business authors. His recent book "WOMBAT Selling" which means: Word-of-Mouth-Buy-and-Tell is the new buzz in sales and marketing. It is an essential reading for anyone who wants to dramatically increase profitability and customer satisfaction. It has been the sacred belief of the selling profession that the primary job of the salesperson is to close the sale. Yet nothing could be further from the truth. The salesperson cannot close the sale - it is the customer. This is the revolutionary insight behind W.O.M.B.A.T. Selling - Word-Of-Mouth-Buy-And-Tell. In this volume, the author provides clear advice and insight as to how customer satisfaction and profitability can be multiplied ten-fold using word of mouth strategies. Also included is advice on how to make the on-line word-of-mouth environment work for your business.
|
