Auto

Nissan Dualis TV Ad

Nissan produced this TV ad to promote the new Dualis in Australia.  Personally, I think it's a crap ad for a good car.  The ad gets your attention momentarily by being "different" and "artistic" but once you've seen it, you'll probably give it no attention next time you see it.  Here is a car that got the highest ever scores in the EuroNCAP crash test and was the first car to score the maximum 37 points.  It has sold phenomenally well in Europe, causing Nissan to expand their factory and hire an extra hundred construction staff.  The UK advertising (it's called a Qashqai in UK) is cool and focuses on the message of the car being tough, practical and manouevrable (urban-proof).  In Australia, we get the nessage it's a bit of something and a bit of something else, but overall, a weird freak.  Nissan are probably wondering why it's not selling as well here as it is everywhere else in the world.  Could it be the marketing? 

Dualis Ad

7:46 PM, Friday, April 4, 2008 .. Posted by Steve

We don't like it either. The car seems good but these ads are rubbish.