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1. Why do companies need to carry out website performance analysis? To see if the company’s website has done which is needed to be done, and to see how successful and effective their website is. It is also important to see if it is achieving the opportunity. 2. What are the differences between back-end standards and front-end standards? Back end standards are the standards relating to the company such as: Database Management, Security Measures and Payment Processing. Front end standards are the standards relating to the customers such as: Content and content management, page design, and functionality. 3. Give examples of some of the standards that could be used as benchmarks for website performance analysis. Network Management Standards Database Management Standards Software Integration Payment Processing 4. Why is supply chain as essential for e-business as it is for the traditional business? Discuss. Supply chain is as important for e-business as it is for traditional business because in both cases things need to be delivered to certain places and to certain people, therefore supply chain is important in all kinds of business. 5. What are the “Terms of Delivery”? Explain. All the conditions agreed upon between trading partners regarding the delivery of products and the related services. 6. What does “CIF” stand for? Cost, insurance and freight. 7. If you place an order for a CD with a It would depend on the different companies, and how long do they would take to deliver the product. Since the CD is small and light, so it won’t need extra delivery requirements, therefore taking in consideration that it is in the 8. What is “colour coordination”? Give examples. To coordinate the colours of a website depending on the information that is being displayed, the place or/and to whom it is displayed. The colours of a website is as important as the websites content, its navigation etc. coordination involves selecting colours which will appeal to users of the website, and make them wanna visit the site again. 9. Do you feel that human involvement is required for CM (Content Management) or it can be accomplished fully through the use of content management software? Discuss. No, because Content Management techniques were created to help the people or the companies which do the all the management of the content. It would be impossible to be created to do all automatically. 10. Give examples of intra-industry benchmarks for websites. 11. List and discuss some of the Website Performance analysis techniques. · Design · Content · Information · Functionality · Security · Customer Service · Accessibility · Technical Build | ||
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Small Business Websites Tutorial Notes 12 1. Why do companies need to carry out website performance analysis? It is quite import for the websites to set up performance baselines to analysis how successful and effective websites are. The website performance analysis provides the opportunities to check whether the e-business objectives are met. 2. What are the differences between back-end standards and front-end standards? Back-end standards are related to the activities that supports the front end e-business. The standards requirement could be payment processes, database maintaining¡etc. Front-end standards are related to the activities which directly show to the users. The standards requirement could be content updating, layout design, useability and functionality. 3. Give examples of some of the standards that could be used as benchmarks for website performance analysis. n Network Management Standards n Database Management Standards n Software Integration n Payment Processing 4. Why is supply chain as essential for e-business as it is for the traditional business? Discuss. Because an e-business still has to purchase products go through the supply chain same as the traditional business, it will be the must to maintain the good relationships with suppliers and distributors. 5. What are the "Terms of Delivery"? Explain. All the conditions agreed upon between trading partners regarding the delivery of goods and the related services. Note: Under normal circumstances the INCO terms are used to prevent any misunderstandings. 6. What does "CIF" stand for? CIF is an acronym that may stand for: 7. If you place an order for a CD with a In my opinion, a reasonable time-frame could be 1 week to 2 weeks to receive the CD from U.S. Area. If the website has coordinating partners in 8. What is "colour coordination"? Give examples. Colour co-ordination is related to developing colour schemes and how to use colours harmoniously. The colour of a website is quite important to help build up the brand images about the website. 9. Do you feel that human involvement is required for CM (Content Management) or it can be accomplished fully through the use of content management software? Discuss. In my opinion, the human involvement is required for content management. The content management software plays a role of assisting content management more effective. After all, human involvement usually can fix errors which can¡¯t be checked out by software. 10. Give examples of intra-industry benchmarks for websites.
11. List and discuss some of the Website Performance analysis techniques. The performance analysis techniques could be variable but the major factors can include content accuracy, design coordination, information architecture, functionality, Security level, accessibility and customer satisfaction. | ||
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1. What are the essentials for a shopping cart? List and discuss. · database linkage · product catalogue · payment systems integrated 2. When designing a shopping cart? What are the necessary features to consider? · product/service categories · navigation bar/map · dynamic updates 3. Give examples of dynamic updates to a shopping cart · Amazon · Wishlist · Flight Centre Nowadays, there are most of the websites which sale things online have dynamic updates to their shopping carts. 4. What is ISC? Explain with examples. ISC means (Integrated Shopping Carts) · VANs · ERP supply chain management systems · JIT enabled 5. How can ISC improve the JIT? It makes the online shopping methods much faster and smother, therefore satisfying the customer as well as making things JIT. 6. What are the differences between B2B and B2C shopping carts? Discuss.
7. What is the relationship between the shopping cart and the physical storefront? · Common database · Integrated supply chain management · Shared management processes 8. What are the key features of “Good” and “Bad” shopping carts?
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9. Can you develop a shopping cart? What are your technical/skill requirements? Yes, knowing how things in the company will work and having some knowledge using some development languages in online shopping carts, such as ASP, ASPX, JAVA, that will be enough since most people would be using a software package which will do most of the work for them. 10. What are the differences between the back-end and the front-end of the shopping cart? Discus
11. Identify the elements of a back-end of the shopping cart. · Monitoring stock level · transaction accuracy · distribution and delivery · accessibility controls 12. What is an “Intelligent” shopping cart? Sensitive to pricing changes Pricing may vary depending on the market conditions (e.g. price of strawberries is going to go up in winter and down in summer) | ||||||||||||||||||||||||||
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1. What are the essentials for a shopping cart? List and discuss. database linkage product catalogue payment systems integrated 2. When designing a shopping cart? What are the necessary features to consider? product/service categories navigation bar/map dynamic updates 3. Give examples of dynamic updates to a shopping cart Amazon Wishlist Flight Centre Most of the websites which sale things online these days have dynamic updates to their shopping carts. 4. What is ISC? Explain with examples. Integrated Shopping Carts n VANs n ERP supply chain management systems n JIT enabled 5. How can ISC improve the JIT? It can make the shopping methods go faster and smother, therefore satisfying the customer as well as making things JIT. 6. What are the differences between B2B and B2C shopping carts? Discuss. B2B Shopping carts have: n high degree of customization; n restricted access; n And in-built customer service options. B2C Shopping carts have: n lower degree of customization; n restricted access, but not as secure as b2b; n And in-built customer service options, which differ from the b2b ones. 7. What is the relationship between the shopping cart and the physical storefront? common database integrated supply chain management shared management processes 8. What are the key features of “Good” and “Bad” shopping carts? Good n extensive product lists n integrated payment options n in-built account management facilities Bad n unsorted product lists n no direct links to payments n poor stock management at the back-end 9. Can you develop a shopping cart? What are your technical/skill requirements? Yes, knowing how things in the company will work and having some knowledge in online shopping carts, will be enough since most people would be using a software package which will do most of the work for them. 10. What are the differences between the back-end and the front-end of the shopping cart? Discuss/ Back-end n monitoring stock level n transaction accuracy n distribution and delivery Front-end n show the customer the things they have bought n calculation of the final price n distribution and delivery methods for the customer Front end is mainly for the customers while back end is mainly for the company itself. 11. Identify the elements of a back-end of the shopping cart. n monitoring stock level n transaction accuracy n distribution and delivery n accessibility controls 12. What is an “Intelligent” shopping cart? sensitive to pricing changes pricing may vary depending on the market conditions (e.g. price of strawberries is going to go up in winter and down in summer) | ||
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Exercises In preparation for Week 11: 1. Research, and write comments on, the PayPal Australia payment option Pay Pal an escrow service created by ebay as a option of payment between the buyers and sellers. It basically performs the middle man between buyers and sellers, it allows the customers to deposit money into their paypal account. If a customer wants to use the service, they need to open an account and deposit money in it, therefore acting as a sort of bank account, and from there the money will be taken out to do the payment.
2. Research, and write comments on, the BPay payment option 3. Research, and write comments on, the POSTbillpay payment option
Post bill is similar to Bpay, and the system their use is basically the same. | ||
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Tutorial Notes Week 11 1. What are the essentials for a shopping cart? List and discuss. n database linkage n product catalogue n payment systems integrated 2. When designing a shopping cart? What are the necessary features to consider? n product/service categories n navigation bar/map n dynamic updates 3. Give examples of dynamic updates to a shopping cart 4. What is ISC? Explain with examples. Integrated Shopping Carts The shopping carts can be linked to: n VANs n ERP supply chain management systems n JIT enabled 5. How can ISC improve the JIT? An Integrated Shopping Cart (ISC) can improve Just In Time (JIT) by enabling real-time transaction processing. Because JIT is dependent on time, an ISC offer services like VAN's and ERP which will reduce transaction time and ensure JIT delivered on time. 6. What are the differences between B2B and B2C shopping carts? Discuss. B2B: Due to the average high amount transaction, B2B shopping carts usually need higher security level. It is also essential to integrate with the tracking order system and invoice (payment) management.
B2C:Because B2C shopping carts are open to all the users, it need more user-friendly interface to ensure the users able to continue finishing the transaction. Besides, B2C shopping carts also have to provide more varieties of payment optional. 7. What is the relationship between the shopping cart and the physical storefront? The linkage can be achieved through: n common database n integrated supply chain management n shared management processes 8. What are the key features of "Good" and "Bad" shopping carts? Good shopping carts contain: n extensive product lists n integrated payment options n in-built account management facilities Bad shopping carts are: n unsorted product lists n no direct links to payments n poor stock management at the back-end
9. Can you develop a shopping cart? What are your technical/skill requirements? Yes, if you know how to use HTML editors (e.g. Dreamweaver) and write some program codes, you can develop your own shopping cart. 10. What are the differences between the back-end and the front-end of the shopping cart? Discuss/ The back-end of the shopping cart could be all the activities relating to support the shopping cart. They can be stock management system, distribution and delivery system... etc.
The front-end of the shopping cart is all the activities displaying directly into the users. They can be layout, user-friendly interface design, cart management...etc. 11. Identify the elements of a back-end of the shopping cart. n monitoring stock level n transaction accuracy n distribution and delivery n accessibility controls 12. What is an "Intelligent" shopping cart? n sensitive to pricing changes n pricing may vary depending on the market conditions (e.g. price of strawberries is going to go up in winter and down in summer) | ||
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1. Research, and write comments on, the PayPal Australia payment option - Online payment provider - It enables buyers to purchase items online using a credit card or debit card - With low transaction fees for accept credit & debit cards - It can easily be added to a website’s shopping cart - Clients can use their PayPal account for eBay - Anti-fraud systems are also provided with Paypal at no extra cost - It supports various currencies, such as the AUD, US Dollar, Euros and the Canadian Dollar - A user is only charged for the service when they accept a payment - The amount charged is based on 2 types of rates Standard and Merchant - Paypal is frequently used for online transactions - Perhaps the leader and benchmark in online transactions and security - It is easy to use and is secure (http://www.paypal.com/cgi-bin/webscr?cmd=p/gen/about-outside) 2. Research, and write comments on, the BPay payment option - Bpay is used by pay bills - It allows people to pay a bill at any time - Bills are payed over the phone and/or Internet - They have now expanded to the Internet as an online payment provider - Just about any type of bill a person needs to pay will be accepted by Bpay - It can also be used by clients for online shopping - Bpay is a very efficient and user friendly service - Perhaps the major driver behind its success is enabling users to pay their bills at anytime - Another driver would be the addition of allowing customers to pay their bills over the Internet - It is also very secure - Transaction fees for Bpay are: - From debit account: 48.4 cents per transaction - From credit card: 41.8 cents per transaction & 0.297% of transaction value 3. Research, and write comments on, the POSTbillpay payment option - Is very similar to Bpay - It enables you to pay bills over the Internet and/or phone at any time - Postbill pay allows people to pay off their bills using their savings account, a cheque or credit card - It is very customer friendly because of its convenience - Also has a very secure service - Postbillpay doesn’t charge customer service fees | ||
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Small Business Websites Tutorial Notes 10 Exercises 1. Research, and write comments on, the PayPal Australia payment option It is quite convenient and safe to use Pay Pal. The features (advantages) are following:
2. Research, and write comments on, the BPay payment option It is quite common to use Bpay in
POSTbillpay on the Internet offers a reliable and efficient service to pay the bills. The features are following:
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1. What are the 3 elements of commercial websites? Functionality Informational content Emotional appeal 2. How do you define emotional appeal? Hard to measure Particularly powerful in Business to Customers (B2C) settings Often irrational 3. What are the biggest limitations of the emotional appeal? Because it is irrational, it causes it hardly to measure, therefore difficultly understand and use to obtain any advantage. 4. Is emotional appeal more effective in B2B or B2C settings? Discuss Emotional appeal is effective in B2C because the customers mainly purchase the product with the feeling and the visual about the product. The consumers are appeal by emotional affects since they purchase the product, it according to them the feeling about the product, perhaps is similar to its something they truly want or need. 5. What are the possible ways of measuring effectiveness of the emotional appeal? Discuss. Perhaps the most effective way will measure how many of need products will be a common consumer. The higher demand for the product, there will be more emotional appeal for the consumer. 6. What is the Relationship between informational content and functionality? interdependence integration is essential often poses a major problem for companies as content is developed by people other than web developers 7. Would you Use Microsoft Word for Web Content Development? Discuss. No, because it is not an eligible tool and it is nearly impossible to develop stylish WebPages with it. Word is usually used for document editing but not for web content development. 8. Give examples of content friendly applications. FrontPage Dreamweaver Sausage Software 9. Discuss the limitations of these applications web-development-wise. Limited functionality, Large amounts of content, making technical integration more difficult. 10. What are the key differences between primary, secondary and supporting content?
11. Why it is so difficult to classify links as either informational content or functionality? Because links can always change their content, however the mainly reason is links can be considered both. Exercise Identify and locate three small-business websites and make your own observations about their content and functionality. Provide sufficient information for a reader to quickly comprehend the nature of the business and what services/products it is offering - the URL is a must. For preference, select Australian-based businesses. Review the observations of others and comment appropriately on their blogs. Bad content, mainly informational, almost no functionality. Good content, not very functional friendly. Good content, good functionality. | ||||||||||||||||
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Small Business Websites Tutorial Notes 9 1. What are the 3 elements of commercial websites? functionality informational content emotional appeal 2. How do you define emotional appeal? hard to measure particularly powerful in B2C settings often irrational 3. What are the biggest limitations of the emotional appeal? Since it is irrational, it makes it hard to measure, therefore hard to understand and use to get some benefit. 4. Is emotional appeal more effective in B2B or B2C settings? Discuss B2C because it is aimed at the customer and their emotional appeals. 5. What are the possible ways of measuring effectiveness of the emotional appeal? Discuss. 6. What is the Relationship between informational content and functionality? interdependence integration is essential often poses a major problem for companies as content is developed by people other than web developers 7. Would you Use Microsoft Word for Web Content Development? Discuss. No, because it is not a sophisticated tool and it is almost impossible to develop sophisticated WebPages with it. Word is usually used for document editing and not for web content development. 8. Give examples of content friendly applications FrontPage Dreamweaver Sausage Software 9. Discuss the limitations of these applications web-development-wise. Limited functionality Large amounts of content, making technical integration difficult. 10. What are the key differences between primary, secondary and supporting content? Primary instrumental in keeping the website up-and-running key sections of the website requires regular updates Secondary FAQ static information policies Supporting business process information logos etc. links can be classified as partially content-focused 11. Why it is so difficult to classify links as either informational content or functionality? Because links can always change their content, but mainly because links can be considered both. Exercise Identify and locate three small-business websites and make your own observations about their content and functionality. Provide sufficient information for a reader to quickly comprehend the nature of the business and what services/products it is offering - the URL is a must. For preference, select Australian-based businesses. Review the observations of others and comment appropriately on their blogs. | ||
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Small Business Websites Tutorial Notes 8 1. What is informational content? Information content is the contents that different sort of information have. 2. Can you regard a shopping cart as an element of informational content? No, because it doesn’t help in any way in the content of the information. 3. Give examples of different facets of informational content. Marketing function Product descriptions Site navigation 4. What does the term “integrated content” mean? Discuss. Basically an integration of contents. 5. What would you regard as ‘appropriate” language to use on a B2C website? Discuss? Not much jargon, information about the product/service provided. No use of slang. 6. Should the language differ for a B2B Website? Yes, B2B websites should be more professional and detailed, and have more. 7. What is a “Text Wrap”? It’s a text formatting wrap, it basically allows to wrap text around a graphic image it also is, the automatic placement of a word on the following line when the entire word will not fit on the current line. 8. What is the relationship between informational content and website map? A website map is basically a map of the website, of where things are done, and how things are done. Informational contents are just the different contents that the WebPages should have. 9. What is the difference between static content and dynamic content? Dynamic content requires regular updates, it reflects changes to the company, and it also has an up-to-date product and price information. Static content doesn’t require regular updates, it doesn’t necessarily reflect changes in the company, and it doesn’t need to have up-to-date product or price information. 10. What are the most essential elements of informational content for commercial websites? Discuss. empowering the customers to choose the materials to access self-censorship layout management FAQ contributions from Visitors News/Links 11. What is content customization? Give Examples. To customize the content to the designated, or desired way. 12. Why is self-censorship important? Who is legally liable for materials published online? To prevent information getting into the wrong hands, and the one liable is the company itself. 13. Give examples of “sensitive” content. adult Materials religious Issues terrorism/drugs 14. What are the contemporary copyright issues for websites? Explain. Gives the author of the work the right to: reproduce the work permit copies to be made by others prepare derivative works display the copyrighted work publicly The contemporary ones would be the ones over the net. 15. What are the key principles for content authoring? Basically the same as question 10 | ||
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Small Business Websites Tutorial Notes 9 1. What are the 3 elements of commercial websites? n functionality n informational content n emotional appeal 2. How do you define emotional appeal? It means product advertising appealing to emotional desires rather than logic, economy or utility. The good emotional appeal could attract the impulse of the users to purchase the products and leave good brand image to the customers. It is especially an essential element for B2 C websites. 3. What are the biggest limitations of the emotional appeal? The biggest limitations of emotional appeal could be that it¡¯s hard to measure due to involving more personal views and feeling which could be quite different from one to another. 4. Is emotional appeal more effective in B2B or B2C settings? Discuss particularly powerful in B2C settings Emotional appeal is more effective in B2C because B2C consumers usually are not professors and need more appeal design to attract them to purchase products. On the other hand B2B consumers usually have more idea (information) about what they want to purchase and the emotional appeal could be not so important as the one in B2C website. 5. What are the possible ways of measuring effectiveness of the emotional appeal? Discuss. The possible effective way to measure emotional appeal may be through the survey of the customers. Design the survey questions to quantify the emotion to measurable scales and through sciential analysis, the emotional appeal may be measured effectively. 6. What is the Relationship between informational content and functionality? n interdependence n integration is essential n often poses a major problem for companies as content is developed by people other than web developers 7. Would you Use Microsoft Word for Web Content Development? Discuss. Yes, the reasons are: n easy to import files from other office software n good for document editing n Not suitable for commercial web programming/web development, sometimes it will hide some unexpected codes. 8. Give examples of content friendly applications n FrontPage n Dreamweaver n Sausage Software 9. Discuss the limitations of these applications web-development-wise. The limitations of these applications could be that they are usually good for the users who just edit or add the static content. If they are intend to integrate with more advanced applications (e.g. interactive with the database), it may not work functionally. 10. What are the key differences between primary, secondary and supporting content? Primary Content: n instrumental in keeping the website up-and-running n key sections of the website n requires regular updates Secondary Content: n FAQ n static information n policies Supporting Content: n business process information n logos etc. n links can be classified as partially content-focused 11. Why it is so difficult to classify links is either informational content or functionality? It's quite difficult to classify links as informational content or functionality when the users see a link. Because the linked buttons have almost the same looking, they could link to another informational content page or functionality. So the users have no idea where to go until they click the link. Exercise Identify and locate three small-business websites and make your own observations about their content and functionality. Provide sufficient information for a reader to quickly comprehend the nature of the business and what services/products it is offering - the URL is a must. For preference, select Australian-based businesses. Review the observations of others and comment appropriately on their blogs. http://www.chinatravel.com.au/ China Travel Service (Aust) specializes in offering comprehensive services not only to Australian Tourists, businessmen and professionals travelling into Hong Kong, Macau and China but also make tailor-made itineraries for hundred of thousands of tourists and businessmen from China into Australia and New Zealand. Macoto Imp/Exp is the company specializing in the import of the tools wholesale business for the retail stores around http://www.findababysitter.com.au/ The site provides online babysitter directory and helping parents to find the babysitter. Find a Babysitter's aim is for all parents to develop wonderful networks of babysitters/nannies and achieve a healthy work-life balance! | ||
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Small Business Websites Tutorial Questions 7 1. What are the factors in web authoring tool selection?
2. Why is XML regarded as a more sophisticated tool in comparison with HTML? XML is less user friendly and the coding is more complex than HTML. 3. Give examples of popular web authoring tools Tools that are available at free cost, Microsoft Office and branded products, Dream weaver. 4. What is the advantage of using authoring tools from established vendors? Authoring tools from establish vendors are usually provide already made templates and have extremely easy first user guides to help novices start off and then have more advanced features for the extreme users. 5. Do you think artistic skills are more important for e-business development than technical skills? Discuss. Artistic skills are just as important for e-business development than technical skills. With an artistic eye implementing designs and make it more visually appealing can be very simplistic. 6. Why do you need to integrate the development tools to achieve optimal performance? Good commercial websites take a range of tools to develop. More tools means more diversity on the creative side. 7. Give example of successful web authoring combinations.
8. What is file importing? Please explain. File importing is the transfer of files into the database server of the current server. It plays an important role in web authoring. Some of the common applications to import files from are database applications and Microsoft word. 9. Why do some of the authoring tools have to be customized? Some tasks can be accomplished through customized tools only. Customized projects have to be carried out carefully as it can lead to integration problems. 10. What is the difference between simple tools and professional tools? Professional tools tend to be more designer focused rather than template based. It also requires human value judgement and usually more expensive. 11. What is your favourite tool and why? Please discuss. Dream weaver is my favourite tool because it is user friendly, comes with easy to customize templates and users can create all sorts of codes and see what they’ve accomplished using the split view. 12. What would you call “a reasonable” cost of web development? Explain. A reasonable cost of web development for a small business is a simple small budget website that can clearly explain the businesses ideals and what it wants the audience to perceive whilst viewing through their web site. For a large business however they can spend up to few thousands to professionally create their website through planning and patients to achieve the best possible results. 13. What are the time-consuming items to develop?
14. Give an example of website development standards.
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1. What is informational content? Informational content is content which describes or provides a description about different sort of information.
2. Can you regard a shopping cart as an element of informational content? A shopping cart can perhaps be an element of informational content, as it provides a brief description of a product, as well as it’s price and the quantity the customer wants to order.
3. Give examples of different facets of informational content. - Marketing function - Information relating to a product, such as price & description - Content which describes a hyperlink - Content describing an issue/topic - Site navigation
4. What does the term “integrated content” mean? Discuss. Integrated content involves combining different types of content to help present the content better. Sometimes integrating different types of content will and won’t work. Examples of content integration include text wraps & process descriptions. They must reflect the website in a consistent manner.
5. What would you regard as ‘appropriate” language to use on a B2C website? Discuss. An appropriate language for B2C would be providing information which is simple, precise and clear to the point without confusing consumers. It’s best to avoid technical terms if possible and any words which are ambiguous. The content provided should be easy to understand & read, and should be error free.
6. Should the language differ for a B2B Website? Only some aspects of the language should differ. Technical terms might need to be included in order to improve the customer’s knowledge about the product/service, as well as making the information about the product more accurate & concise. The content provided should still be error free.
7. What is a “Text Wrap”? A text wrap is where text is wrapped/aligned around images on a page layout
8. What is the relationship between informational content and website map? The relationship is that the informational content describes the different parts of the website map. The informational content helps the user understand why certain parts of the website are linked to each other and others aren’t. If there is no informational content on a website map, the website map would just about be useless, and it would be very hard for users to understand.
9. What is the difference between static content and dynamic content? Dynamic content is where content is regularly changed and updated in order to keep the content accurate and correct. Examples of dynamic content include the stock market and products of an online store. Static content is content which doesn’t require change and is only put on the website without the intention of ever changing it. For example a fitness workout or learning a tennis shot.
10. What are the most essential elements of informational content for commercial websites? Discuss. Perhaps the most essential element for informational content is accuracy. If the information/content in a commercial website isn’t up-to-date and accurate, consumers & users will be miss lead. Also by not having accurate content, the website is publishing false and incorrect content which could have precautions such as legal issues.
11. What is content customization? Give Examples. Customised content allows users & customers to choose the content they want to read and see. It gives customers & users choice and self-censorship, allowing them to manage what content they see. One example of content customisation include choosing a type of news story, such as sport, finance or international news. Another example includes selecting a type of product u may want to buy online, such as selecting shoes, pants or maybe a shirt.
12. Why is self-censorship important? Who is legally liable for materials published online? Self-censorship is important because it reduces the risk of the person breaking a law/rule and perhaps offending other religions or countries, in which the government would have to intervene and perhaps impose a penalty on the individual. The organisation/person who posts/publishes the content online is legally liable. This is because they are responsible for what they have written or published, and that content becomes their liability.
13. Give examples of “sensitive” content. Examples of sensitive content include drugs, alcohol, terrorism & violence, adult material and race/religion issues.
14. What are the contemporary copyright issues for websites? Explain. Contemporary copyright issues would mainly regard content and images. If a website or a person needs an image, and they copy that image from another website which has copyrighted the image, then this is a breach of law. This type of scenario also occurs with information & content.
15. What are the key principles for content authoring? Content authoring is needed by businesses to make the content on their website as accurate and as best suited to their audience as possible. Key principles for content authoring include that the service is usually outsourced to a third-party and is carried out by Public Relations professionals because of its importance. | ||
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Small Business Websites Tutorial Questions 6 1. What is Website Mapping? Explain. Website mapping is the layout of the website usually done in a pyramid form. It also lists applications and features it contains on each site. 2. What are the essential elements of a Website Map?
3. What are the different ways of carrying out Website Usability Analysis? Give examples. The user tests and make on-site changes .Average user can perform a task and find information on that site. Items display clearly and easy navigation. 4. What are some of the applications that may be included into a Website Map? Microsoft word, project, PowerMapper and Google sitemaps. 5. Is Website Mapping a technical task or a business task? Website mapping is a technical task. 6. What are the alternatives to website mapping? An alternative to mapping would be to use the unsystematic development plan or have components integration. 7. How can you establish key relationships for the business? You can establish relationships through limiting the size of the map, using clear linkages between sighting and noting key relationships. 8. How can you record these relationships on a website map? Through addressing the key criteria, have resource availability and collaboration with the mappers. 9. How can you distinguish good website map from a poor one? When the webmap is all over the place, has poor or no linkage at all and is complicated to navigate. 10. What impact might Google Maps have? It is stated by Google that in the future through using Google maps they might implement advertisement on their maps, although still free. The applications of Google map API is java based and relatively easy to use. Exercise: Visit and explore the links provided in Lecture 6 Slide 9 and make brief comments about the sites in your blog. | ||
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Small Business Websites Tutorial Questions 5 1. What types of data are regarded as high risk/security? Payments, database, third-party data. 2. What is third-party data? Define and explain. Third-party data is data which contains information and details about an external person or organisation. Details for the data could include names, age and address. 3. What is a Security Zone? Give an example. A security zone has many different levels, and they change according to the level of risk a user is in danger to whilst on the internet. Example, if a user enters a site that could possibly inject harmful viruses, the security zone will be at its highest to prevent it from happening. 4. How do security settings differ depending on the type of the application used? Security settings differentiate the difference between a possibly harmful application to a high risking one. For example, One could use an application like Kazaa or LimeWire to download programs using a p2p network, without knowing they are in extremely high risk of downloading a virus or Trojan. That is considered a program that is high risk to a security program compared to Microsoft word applications. 5. Can you have security zones on the Internet? Yes it is possible. Internet explorer itself has a security rating that can be changed while the user is surfing through the web. 6. What are the key differences between the Intranet and Extranet security zones? Intranet security zones are much easier to maintain and trust, users are within the networked users and are not likely to spread viruses around the network as it would affect themselves also. Whereas in Extranet, users outside of the company network barriers are able to spread harmful applications. 7. What are the main security issues associated with the use of e-mail? Attachments to emails are the highest risked type of emails concluded. An attachment could cripple your computer and the network in a matter of minutes. Users have been warned by major corporate companies to be sure that the email you are downloading the attached file from are from email addresses that you know. 8. What are the different strategies for e-mail filtering? You can use Junk mail filters, have priority levels and attachment warnings to prevent yourself from unwanted applications. 9. What would you use as a basis for assigning priority levels? Discuss. A basis for assigning priority levels would be determined by the sort of site or file you are about to view or download. For example, if you are about to view a government site .gov.au there would be minimal risk in having your computer infected however if you decided to view a site with a insecure html address or an address that you are unfamiliar with such as .altavista.kr or something awkward, its advised that you should consider changing your priority levels. 10. Are there any networks that are particularly difficult to secure? Discuss. Obviously the most insecure network would be a WAN or World wide web. The internet allows data transferring through open ports. Due the sheer amount of people using the internet, the greater the risk of a virus infection to spread. Value Added Networks (VAN’s) are also difficult to secure because this network is also open to outside an organisation. To limit the risks, steps such as limiting the sharing of data and limiting access could help prevent these risks. 11. Give examples of High, Low and Medium security levels for files. High level security files would be confidential files that could contain valuable company information to personal information. Medium level security file could be files that can be exchanged to be viewed around be a small circle of people that would deem it important, otherwise useless to a majority. Low level security file would be something from an icon, emblem to a .jpg image that can be easily viewed and shared around the internet. 12. What is Outbound Data Storage? Explain Outbound data storage involved storing data using third-party companies and resources. Types of data stored include payment and transactions detail. Mobile storage devices are also used. 13. What are the specific issues associated with managing e-wallets? E-wallets can be damaging when the user account is shared. All companies will notify the user not to share e-wallet accounts to any other person even if trusted. It stores high security personal information about the user. 14. What are the hazards associated with exporting/importing of the files? When exporting or importing internet files, the data travels through the internet through a port. Risks arise when an unauthorized user uses the port to retrieve the file and it’s possible for the user to send files too such as viruses and Trojan. 15. What is the role of a security policy in combating security threats? Security policy details what steps and processes the organisation takes to help reduce the risk of a breach in security. Security policies also identify processes and ways that computer users can take to help reduce the risk even more. 16. What are some of the strategies for limiting access to computer use? Some strategies include using login/password authorization before the user can access the site. 17. In what way will the “fully identifiable” messages increase the security? Fully identifiable messages very the user of the computer and the organisation they are working for. The user should know what the messages mean and entail because they should be working for the organisation to be able to read these messages. 18. What are the security issues for communicating via mobile devices? Mobile devices have limited security because mobile technology is new and it mostly runs on the wireless networks. Wireless is a new and vastly improving technology however due to the lack in security many people have not yet adapted to the technology yet. | ||
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Small Business Websites Tutorial Notes 4 1. Why is VeriSign recognized as a model secure payment processing solution? Discuss. VeriSign operates intelligent infrastructure services that enable and protect interactions across voice and data networks. They use industry-recognized AVS and CVV2 checks to thwart identity theft and emply patent-pending bank account verification as an additional level of authentication. 2. What is the role of trading practices in securing transactions? Trading practices are a security system within itself, which incorporates consistent policies and complete accountability for all transactions made. 3. Why is the Internet less secure than Intranet and Extranet? The internet is less secure due to the enormity of it, everyone is literally allowed to access the internet whereas in intranets and extranet, only those that are apart of the network can access it or those that are given permission are allowed to access it. 4. Why is the Extranet less secure than Intranet? Extranet can be accessed by people that are outside the company network but not the public. Small security risk. 5. What is the role of the Mirror Server in increasing security? A mirror server contains the exact same data as the current server to provide backup databases. 6. How does the Escrow Service work? Temporary deposit with a third party of assets by agreement between two parties to a contract. The money is released when the conditions of the contract have been met. 7. What are the alternatives to the Escrow Service for secure trading? Users are able to transfer money directly to the bank accounts of the other user through net banks. 8. What is the role of the password/ PIN number in securing the access to commercial data? They both require the input of characters that are required for the user to access the password required network, information, program and site. 9. Explain the concept of data integrity. The condition in which data are identically maintained during any operation, such as transfer, storage, and retrieval. 10. How to make file sharing more secure? Discuss. Files sharing can be made more secure by having password protections and checking that the internet browsers have SLL support. | ||
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Small Business Websites Tutorial Notes 8 1. What is informational content? n Marketing function n Product descriptions n Site navigation 2. Can you regard a shopping cart as an element of informational content? No, it is just a temporary session and variables and when the session is finished, all the information will be stored into the database. 3. Give examples of different facets of informational content.
4. What does the term ¡°integrated content¡± mean? Discuss. n text wraps n process descriptions n consistency with the map 5. What would you regard as ¡®appropriate¡± language to use on a B2C website? Discuss? n avoid technical terms n condensed writing - KISS n content carefully & thoroughly proofed - spelling and grammar 6. Should the language differ for a B2B Website? Yes, the users of B2B website are usually more professional. So the technical terms can be used to impress the complicated concepts (products) tiddly. 7. What is a ¡°Text Wrap¡±? A text formatting term: The ability to wrap text around graphic images on a page layout. Some desktop publishing systems have an automatic text wrap feature that will shorten lines of text when a graphic image is encountered. In other systems, you need to change the length of lines by changing the column margins or by inserting hard carriage returns to shorten the lines. www.sivideo.com/9pcterms.htm 8. What is the relationship between informational content and website map? The informational content consists of the website map. The website map provides the users the bird view (structures) of the whole websites. It also outlines the relationship of linked different contents. 9. What is the difference between static content and dynamic content? Static content could be changed through some period time but dynamic content will have the following characteristics. n regular Updates are required n Reflecting changes to the company n up-to-date product/price information 10. What are the most essential elements of informational content for commercial websites? Discuss. The most essential elements for informational content could be all the information content related to the selling products. All the information content related to the products must be up-to-date and accurate and it helps users to finish the transaction smoothly. 11. What is content customization? Give Examples. n empowering the customers to choose the materials to access n self-censorship n layout management 12. Why is self-censorship important? Who is legally liable for materials published online? Self-censorship is important because it diminishes the risk of offering the inaccurate information to the users. With this filter, the accuracy of information content can be enhanced and errors could be reduced. The person who publishes the content and the company which owns the website should be legally liable for the materials published online. 13. Give examples of ¡°sensitive¡± content. n adult Materials n religious Issues n terrorism/drugs 14. What are the contemporary copyright issues for websites? Explain. Contemporary copyright issues could be simplified into the content information and website design codes. The content could include characters and images and the website design codes could be some custom application script. 15. What are the key principles for content authoring? n often outsourced n usually carried out by PR professionals n relevant to Company¡¯s business activities | ||
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Small Business Websites Tutorial Questions 7 1. What are the factors in web authoring tool selection? · fit for purpose · ongoing maintenance · familiarity with the development tools · time-frame · special needs 2. Why is XML regarded as a more sophisticated tool in comparison with HTML? HTML is a older version therefore rather simple. XML has newer codes and more functions therefore it’s more sophisticated. 3. Give examples of popular web authoring tools The two popular web authoring tools would be Microsoft FrontPage and Dreamweaver. 4. What is the advantage of using authoring tools from established vendors? Some of the functions are automated; therefore you don’t have to memorize the functions. 5. Do you think artistic skills are more important for e-business development than technical skills? Discuss. You’d need a little bit of both, therefore both are just as important. Artistic would be to necessary to attract customers and technical skills for the business benefits. 6. Why do you need to integrate the development tools to achieve optimal performance? Specialized tools have extra functions and benefits, therefore it would be handy to use these tools rather than typing out the codes itself. 7. Give example of successful web authoring combinations. The few examples are XML+HTML, dreamweaver+HTML and HTML+Frontpage. 8. What is file importing? Please explain. Importing files are mainly importing database applications into the html file or Microsoft word or even spreadsheets. 9. Why do some of the authoring tools have to be customized? Some web authoring tools do not provide the function that one needs, therefore customization is required to provide the user with it’s needs. 10. What is the difference between simple tools and professional tools? 11. What is your favourite tool and why? Please discuss. My favourite tool would be dreamweaver as compared to writing HTML codes on notepad. As dreamweaver has its design view where no coding is required. 12. What would you call “a reasonable” cost of web development? Explain. A reasonable cost of web development is to use minimal amount of money to create a reasonable site. It has to be within the company’s budget. 13. What are the time-consuming items to develop? Java based development and database integrated into the website may be time-consuming. 14. Give an example of website development standards. ISO standards/QA company internal standards common network requirements | ||
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