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Small Business Websites Tutorial Notes 13
Under the caption “Future Trends” discuss three small business online future trends from your perspective.
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Small Business Websites Tutorial Notes 12 1. Why do companies need to carry out website performance analysis? Performance analysis is to predict the performance of the website. 2. What are the differences between back-end standards and front-end standards? 3. Give examples of some of the standards that could be used as benchmarks for website performance analysis.
4. Why is supply chain as essential for e-business as it is for the traditional business? Discuss.
Incoterms make international trade easier and help traders in different countries to understand one another. These standard trade definitions that are most commonly used in international contracts are protected by ICC copyright. 5. What does “CIF” stand for? Construction Industry Federation (CIF) 6. If you place an order for a CD with a It depends on which company you ordered the product on. For a actual company who delivery many product from US to overseas it wouldn’t take any longer than normal. So I expect to receive the ordered item within a week or little bit more. 7. What is “colour coordination”? Give examples. Colour coordination means the colour that display on a website related to the content of the website. 8. Do you feel that human involvement is required for CM (Content Management) or it can be accomplished fully through the use of content management software? Discuss. No because, It was not created to do all automatically because it would be impossible. 9. Give examples of intra-industry benchmarks for websites. http://pubs.acs.org/cen/coverstory/7909/print/7909ebusiness.html 10. List and discuss some of the Website Performance analysis techniques. Online Order Processing Site Design and Layout Content Management | ||
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Tutorial Notes Week 11 1. What are the essentials for a shopping cart? List and discuss.
2. When designing a shopping cart? What are the necessary features to consider?
3. Give examples of dynamic updates to a shopping cart Ebay Amazons Yahoo auction Some of this online auction website needs dynamic updates for shopping cart. 4. What is ISC? Explain with examples. ISC (Integrated Shopping Carts) The shopping carts can be linked to: · VANs · ERP supply chain management systems · JIT enabled 5. How can ISC improve the JIT?
6. What are the differences between B2B and B2C shopping carts? Discuss. B2B Shopping carts have: · high degree of customization; · restricted access; · And in-built customer service options. B2C Shopping carts have: · low degree of customization; · restricted access, but not as secure as b2b; · And in-built customer service options, which differ from the b2b ones. 7. What is the relationship between the shopping cart and the physical storefront?
8. What are the key features of “Good” and “Bad” shopping carts? Good shopping carts contain:
Bad shopping carts are:
9. Can you develop a shopping cart? What are your technical/skill requirements?
10. What are the differences between the back-end and the front-end of the shopping cart? Discuss. Back-end · monitoring stock level · transaction accuracy · distribution and delivery · accessibility controls Front-end · Item selected · Price of total item selected · Delivery Methods and cost 11. Identify the elements of a back-end of the shopping cart. · monitoring stock level · transaction accuracy · distribution and delivery · accessibility controls 12. What is an “Intelligent” shopping cart?
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Small Business Websites Tutorial Notes 10 Exercises In preparation for Week 11: 1. Research, and write comments on, the PayPal Australia payment option In order to use paypal for online transaction, you have to create a account to start with. After you have a Paypal account and if you want to add funds into your paypal account, you have to connect you credit card or bank to paypal by confirm the detail of your funds source. To activate your account paypal will send you a letter with the security code which you have to enter it to your account in order to make the account fully function. Also paypal allows you to send money or receive money from other paypal users. 2. Research, and write comments on, the BPay payment option BPay is an online payment system which allows people to pay their bills online other than go to post office to pay their bills. 3. Research, and write comments on, the POSTbillpay payment option POSTbillpay is exactly the same as Bpay but it is crated by Australian Post. | ||
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Small Business Websites Tutorial Notes 9 1. What are the 3 elements of commercial websites?
2. How do you define emotional appeal?
3. What are the biggest limitations of the emotional appeal? Since it is irrational, it makes it hard to measure, therefore hard to understand and use to get some benefit. 4. Is emotional appeal more effective in B2B or B2C settings? Discuss B2C, because it is aimed on business to customer 5. What are the possible ways of measuring effectiveness of the emotional appeal? Discuss. A effective way could be by asking. 6. What is the Relationship between informational content and functionality? 7. Would you Use Microsoft Word for Web Content Development? Discuss. No, Microsoft Word are usually for editing normal word document and it is not a program for web content Development. 8. Give examples of content friendly applications FrontPage Dreamweaver Access 9. Discuss the limitations of these applications web-development-wise. 10. What are the key differences between primary, secondary and supporting content? Primary
Secondary · FAQ · static information · policies Support Content · business process information · logos etc. · links can be classified as partially content-focused 11. Why it is so difficult to classify links is either informational content or functionality? It is difficult because links can always change their content. Exercise Identify and locate three small-business websites and make your own observations about their content and functionality. Provide sufficient information for a reader to quickly comprehend the nature of the business and what services/products it is offering - the URL is a must. For preference, select Australian-based businesses. Good content, user-friendly, good functionality Bad content, bad functionality Good content, good functionality | ||
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Small Business Websites Tutorial Notes 8 1. What is informational content?
2. Can you regard a shopping cart as an element of informational content? No, shopping cart is not related to informational content. 3. Give examples of different facets of informational content. Marketing function Product descriptions Site navigation 4. What does the term “integrated content” mean? Discuss.
5. What would you regard as ‘appropriate” language to use on a B2C website? Discuss? Not much jargon, information about the product/service provided. No use of slang. 6. Should the language differ for a B2B Website? Yes beacuse B2b Website are used by many professinal and it has more detail in it. 7. What is a “Text Wrap”? Test Wrap is a format of image 8. What is the relationship between informational content and website map?
n 9. What is the difference between static content and dynamic content? Dynamic content · regular Updates are required · Reflecting changes to the company · up-to-date product/price information 10. What are the most essential elements of informational content for commercial websites? Discuss. self-censorship layout management FAQ contributions from Visitors News/Links 11. What is content customization? Give Examples. n empowering the customers to choose the materials to access n self-censorship n layout management 12. Why is self-censorship important? Who is legally liable for materials published online? To stop any ilegal access to the published materials. 13. Give examples of “sensitive” content. Adult Website Drugs Anything that needed to be over 18 to view 14. What are the contemporary copyright issues for websites? Explain. Some website developer using other website material or picture on their own web pages. 15. What are the key principles for content authoring? n often outsourced n usually carried out by PR professionals n relevant to Company’s business activities | ||
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Small Business Websites Tutorial Questions 7 1. What are the factors in web authoring tool selection?
2. Why is XML regarded as a more sophisticated tool in comparison with HTML? XML is easier to use to crate big web sites. 3. Give examples of popular web authoring tools Dreamweaver HTML Valitdator HTML Editors 4. What is the advantage of using authoring tools from established vendors? Less Error User-Friendly Company Live Support 5. Do you think artistic skills are more important for e-business development than technical skills? Discuss. No. Without technical skills you won’t able to get the job done. 6. Why do you need to integrate the development tools to achieve optimal perf 7. Give example of successful web authoring combinations. HTML + XML HTML + FrontPage Dreamweaver + HTML Hot Potatoes + FrontPage 8. What is file importing? Please explain. n imported files play an important role in web authoring n some of the common applications to import files from are database applications and Microsoft-Word 9. Why do some of the authoring tools have to be customized? n Some tasks can be accomplished through the use of customized tools only n customized projects have to be carried out very carefully as they can lead to integration problems 10. What is the difference between simple tools and professional tools? Professional tools n are designer-focused rather than template-based n require human value judgement n are usually relatively expensive Simple tools n usually available free of cost n template-based n fit for limited purpose only 11. What is your favourite tool and why? Please discuss Dreamweaver, because it is easy to use for beginner like me.. 12. What would you call “a reasonable” cost of web development? Explain. A affordable cost. 13. What are the time-consuming items to develop? n images n logos n middleware n unique coding 14. Give an example of website development standards. n ISO standards/QA n company internal standards n common network (e.g. VAN) requirements | ||
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Small Business Websites Tutorial Questions 6 1. What is Website Mapping? Explain.
2. What are the essential elements of a Website Map?
3. What are the different ways of carrying out Website Usability Analysis? Give examples. Having a look at different websites and to determine wether their navigation is simple ad understandable. 4. What are some of the applications that may be included into a Website Map?
5. Is Website Mapping a technical task or a business task? Website Mapping is a technical task. 6. What are the alternatives to website mapping?
7. How can you establish key relationships for the business? Key relationships for the business could be the difference between success and failure can be determined by how well you inform current customer of new services. 8. How can you record these relationships on a website map?
9. How can you distinguish good website map from a poor one? A good website map should be easy to browser or easy to use whereas the poor one is not as user-friendly. 10. What impact might Google Maps have? A good impact Google maps has is it gives information to people who not much about website mapping. Exercise: Visit and explore the links provided in Lecture 6 Slide 9 and make brief comments about the sites in your blog. The links provided in Lecture 6 & 9 is not very well mapped because it is not easy to find the right information you want. | ||
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Small Business Websites Tutorial Questions 5 1. What types of data are regarded as high risk/security? · Payments · Database · Third-party data 2. What is third-party data? Define and explain. An good example of third-party data is credit card information. 3. What is a Security Zone? Give an example. You can use security zones to easily provide the appropriate level of security for the various types of Web content that your users are likely to encounter. For example, because you can fully trust sites on your company's intranet, you probably want users to be able to run all types of active content from this location. 4. How do security settings differ depending on the type of the application used? Depending on the type of application there are different type of actions, therefore different setting are to be used in different situation, special security settings will provide highly security. 5. Can you have security zones on the Internet? Yes, there is a security zones setting in the Microsoft internet explore, it is a simple security zones that provide limited security. It is not as security as those they use in big companies. 6. What are the key differences between the Intranet and Extranet security zones? Intranet usually builded in a LAN which has less people access than Extranet therefore Intranet is easier to control. 7. What are the main security issues associated with the use of e-mail? Main security issues with e-mail is virus, people, spam mail, spy ware etc. 8. What are the different strategies for e-mail filtering? Junk mail Priority Levels Attachment Warnings 9. What would you use as a basis for assigning priority levels? Discuss. What sort of data, programs are use more frequently, so priority levels is depends on what programs are used more frequently. 10. Are there any networks that are particularly difficult to secure? Discuss. Extranet networks could be difficult to control because it has more people access into the network, the more people can access the network the higher security it need. 11. Give examples of High, Low and Medium security levels for files. Low- any sort of data that can be access by public Medium – emails High – Personal details like credit card details 12. What is Outbound Data Storage? Explain Data which is out of bounds from the typical users. 13. What are the specific issues associated with managing e-wallets? Charge back Account stealing Low security 14. What are the hazards associated with exporting/importing of the files? Viruses, spy ware ..etc 15. What is the role of a security policy in combating security threats? To protect sensitive information getting into the wrong hands. 16. What are some of the strategies for limiting access to computer use? Blocking Pop ups Limiting access Registering machines on the network 17. In what way will the “fully identifiable” messages increase the security? 18. What are the security issues for communicating via mobile devices? Basically mobile devices are communicating through Bluetooth devices, so it is very low secured. | ||
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Small Business Websites Tutorial Notes 4 1. Why is VeriSign recognized as a model secure payment processing solution? Discuss.
2. What is the role of trading practices in securing transactions? Systems which contain fundamental flaws in their security designs cannot be made secure without compromising their usability. Most computer systems cannot be made secure even after the application of extensive "computer security" measures. Furthermore, if they are made secure, often it is to the detriment of usability. 3. Why is the Internet less secure than Intranet and Extranet? Internet is less secure than intranet and Extranet is because there is more people who can access through internet than Intranet and Extranet and it is very hard to find the person who access to it over internet. 4. Why is the Extranet less secure than Intranet? Extranet is accessible by any personnel within the company, it cant travel between buildings which makes it larger and harder to control. Intranet is more compact and it is easier to keep track of. The Smaller it is the easier to secure it is 5. What is the role of the Mirror Server in increasing security? Mirror Server will reduce the data being stolen or destroy because it is a mirror of the real information, therefore there is always a real back up of them data. 6. How does the Escrow Service work? · Temporary deposit with a third party of assets by agreement between two parties to a contract. The money is released when the conditions of the contract have been met. 7. What are the alternatives to the Escrow Service for secure trading? E-Gold could be a similar program to Escrow Service. 8. What is the role of the password/ PIN number in securing the access to commercial data? To stop unauthorised to access the commercial data. 9. Explain the concept of data integrity. Data, database integrity and management processes have multi-million dollar implications. You need robust, intelligent and automated techniques and solutions. 10. How to make file sharing more secure? Discuss. We could create username and password for people who are given authority to access the files. | ||
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Small Business Websites Tutorial Questions 3
Hosting service should be outsourced because more knowledge from Service Company and more resource they have.
It is difficult for the small businesses to support their own hosting because lack of experience & resource.
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Small Business Websites Tutorial Questions 2. 1. How do you define a “Server”? A server is a computer that handles requests for data, email, file transfers, and other network services from other computers (i.e., clients) 2. Why is the cost factor particularly critical for the small businesses when deciding on the server to use? · Low-cost solutions are required · Cost is the defining factor · “State of the Art” options are rarely considered 3. Explain the differences between the server-side and the client-side Client-side scripting enables interaction within a webpage. With server-side scripting, completing an activity involves sending information to another computer (server) across the internet. 4. List and discuss the practical applications of the servers for small businesses. · Linux · NetWare · Solaris · Unix · Windows · Red Hat Linux · Java_VM 5. What is a VAN? How can a VAN be used for a small business? · VAN (Value Added Network) enables companies to network with one another · Complete solutions for trade · Reliable transaction processing (TPS) 6. Is it feasible for small businesses to run their own servers? Discuss. No because it will cost more than using some body else server. If using other company’s server you save the cost of maintenance, server hardware and so on. 7. What are the greatest challenges to running your own server? · Simple HyperText Transfer Protocol (HTTP) requests received over the Internet need to trigger complex business tasks on existing Enterprise Information Systems (EIS’s). · Guaranteed, reliable, and asynchronous delivery is rapidly gaining importance as an additional transport mechanism that complements the current “best effort” delivery mechanism of the Internet. · Confidentiality, auditing, and non-repudiation of messages become critical characteristics of a request. 8. How important is the choice of an operating system? Discuss. It is very important because all the client depends on the server, huge amount of data going in and out to the server the server have to be very good build. 9. What are the different server types? How do they differ from one another? · Application · FTP · Mail · Real-Time Communication · FTP · Collaboration · Proxy · Telnet 10. List the main operating systems available on the market for Small businesses · Linux · NetWare · Solaris · Unix · Windows · Red Hat Linux · Java_VM 11. What are the critical Features for a small business server? · Administration · Future-proofing/scalability · Programming/Scripting · Security · Support 12. How difficult is it to administer a small business server? Discuss. · GUI Configuration · GUI Set-Up · Remote Administration Options – to control a whole team you need a lot of administration skills. · Monitoring the Server Performance – it is very hard because you need a lot of people to do this. 13. What are the main security features to be considered? · SSL (Hardware) · SSL (Software) · Anti-Virus and Anti-Spam features · Built-In Firewall capabilities · Internal User Access Scheme 14. How often is it necessary to update the server technologies? · Ongoing Updates to Technology used System Specifications · Increasing the Capacity | ||
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Small Business Websites
3. Is it vital for all small businesses to have an online presence? Discuss. 4. How many of the small enterprises that you visit on regular basis (e.g. local milk bar) are online? 6. What are some of the problems, smaller enterprises may face when selling online?
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